![Ep. 285 - [Taiwan] How Restaurants and Foodtech can collaborate with Karen Chiu, Senior Brand and Business Development at Lypid](https://static.libsyn.com/p/assets/c/1/1/8/c1184af2e6fcb718d959afa2a1bf1c87/Ep_285.png "Ep. 285 - [Taiwan] How Restaurants and Foodtech can collaborate with Karen Chiu, Senior Brand and Business Development at Lypid")
Ep. 285 - [Taiwan] How Restaurants and Foodtech can collaborate with Karen Chiu, Senior Brand and Business Development at Lypid
Description
Today we’re interviewing Karen Chiu, Senior Brand and Business Development Manager at Lypid Food. A foodtech ingredient company that creates Phytofat, a plant-based fat that’s healthier and more sustainable than animal fat.
I actually was able to meet Karen before the interview in which she invited me to try the phytofat burger at San Burino. This was a really interesting place in Taipei as it felt like I stepped into an American mini mall.
Anyways, we couldn’t do the interview over there so we did it when I was in Kaohsiung online.
Karen’s specialty is branding and she actually did a bit of branding in the United States. She’s specifically interested in community and what aligns in what Karen does has to do a lot with community.
Karen’s first job is with Green Monday, in what I see is a company with a huge presence in Asia. This company does a really good job with brand integrity as it seems like everyone in every Asian country knows them. She then talks about her experience working for both Green Monday and Lypid.
We also get into a deep dive on how to put a unique ingredient into the hands of restauranters and the feedback loop you develop when launching a successful collaboration.
![Ep. 286 - [BONUS] Crisis Meets Opportunity and Launching Sobo Foods](https://static.libsyn.com/p/assets/4/2/a/7/42a70554473ce0bb/Untitled_design.png "Ep. 286 - [BONUS] Crisis Meets Opportunity and Launching Sobo Foods")
![Ep. 284 -[Taiwan] A Dive into Taiwan's FoodTech Ecosystem with Evelyn Sun, Investor Manager at Foodland Ventures](https://static.libsyn.com/p/assets/1/3/2/7/1327dae1551f241388c4a68c3ddbc4f2/Ep_284.png "Ep. 284 -[Taiwan] A Dive into Taiwan's FoodTech Ecosystem with Evelyn Sun, Investor Manager at Foodland Ventures")
![Ep. 283 - [Taiwan] Insights and Lessons from a Decade in Taiwan with Mai Bach, Co-Founder of Oohchacha](https://static.libsyn.com/p/assets/0/d/8/d/0d8daacc573cf97abafc7308ab683e82/Ep_283.png "Ep. 283 - [Taiwan] Insights and Lessons from a Decade in Taiwan with Mai Bach, Co-Founder of Oohchacha")
![Ep. 282 - [Japan] How Science Fiction Inspires Us with Yuki Hanyi, CEO of Integriculture, Founder of the Shojin Meat Project](https://static.libsyn.com/p/assets/7/2/4/7/7247af68f61df139e55e3c100dce7605/Ep_282.png "Ep. 282 - [Japan] How Science Fiction Inspires Us with Yuki Hanyi, CEO of Integriculture, Founder of the Shojin Meat Project")
![Ep. 281 - [Japan] How to Introduce New Food to Japan with Satoshi Umino, Founder of Sustainable Foods, Asia](https://static.libsyn.com/p/assets/7/7/7/1/77716184652604d388c4a68c3ddbc4f2/Ep_281.png "Ep. 281 - [Japan] How to Introduce New Food to Japan with Satoshi Umino, Founder of Sustainable Foods, Asia")
![Ep. 280 - [Japan] From High Tech to Food Tech with Akiko Okada, Research and Insight Specialist at SigmaXYZ](https://static.libsyn.com/p/assets/1/d/e/7/1de78b5bcda074c85f2e77a3093c12a1/Ep_280.png "Ep. 280 - [Japan] From High Tech to Food Tech with Akiko Okada, Research and Insight Specialist at SigmaXYZ")
![Ep. 279 - [South Korea] How a Diverse Ecosystem Pushes Us Forward with Jennifer Stojkovic Author of the Future of Food is Female](https://s3.castbox.fm/d8/ed/c7/0d5be50c5e7ae891fac0ad8494772a417d_scaled_v1_400.jpg "Ep. 279 - [South Korea] How a Diverse Ecosystem Pushes Us Forward with Jennifer Stojkovic Author of the Future of Food is Female")
![Ep. 278 - [South Korea] Building a Vegan Community in Korea with Helen Gi, Co-Founder of HAE Creative](https://static.libsyn.com/p/assets/e/2/3/1/e23167efce02f6a588c4a68c3ddbc4f2/Ep_278.png "Ep. 278 - [South Korea] Building a Vegan Community in Korea with Helen Gi, Co-Founder of HAE Creative")
![Ep. 277 - [South Korea] From Chef to Food Tech Expert with Jimmy Sohn, Founder of TechnoPlus](https://static.libsyn.com/p/assets/5/3/6/2/5362592e9ea22de940be95ea3302a6a1/Ep_277.png "Ep. 277 - [South Korea] From Chef to Food Tech Expert with Jimmy Sohn, Founder of TechnoPlus")
![Ep. 276 - [United States] The History of Man vs Food with Adam Richman, TV Host of Food That Built America](https://s3.castbox.fm/ca/fc/8a/79729491bd607366477d6259a2384972f4_scaled_v1_400.jpg "Ep. 276 - [United States] The History of Man vs Food with Adam Richman, TV Host of Food That Built America")
![Ep. 275 - [Cambodia] The Dynamics of the Cambodian Beer Industry with Edwin Yang, Brewmaster and Supply Chain Manager at Vattanac Brewery](https://static.libsyn.com/p/assets/b/c/4/f/bc4fee4aa3b808de88c4a68c3ddbc4f2/Ep_275.png "Ep. 275 - [Cambodia] The Dynamics of the Cambodian Beer Industry with Edwin Yang, Brewmaster and Supply Chain Manager at Vattanac Brewery")
![Ep. 274 - [United States] Big is Not Bad But Its Fragile with Chloe Sorvino, Author of Raw Deal](https://s3.castbox.fm/e0/30/22/a4db371ec4266076c92e060a05823c4c63_scaled_v1_400.jpg "Ep. 274 - [United States] Big is Not Bad But Its Fragile with Chloe Sorvino, Author of Raw Deal")
![Ep. 273 - [United States] Authenticity is the New Marketing with Jake Karls, Chief Rainmaker at Mid-Day Squares](https://static.libsyn.com/p/assets/b/d/e/0/bde09ba6cea279d7e55e3c100dce7605/Ep_273.png "Ep. 273 - [United States] Authenticity is the New Marketing with Jake Karls, Chief Rainmaker at Mid-Day Squares")
![Ep. 272 - [Malaysia] Celebrating Native Indigenous Food and Durian with Daniel Teoh, Founder of Native Discovery](https://static.libsyn.com/p/assets/a/8/b/0/a8b013dce74c08eaa04421dee9605cbd/Ep_272.png "Ep. 272 - [Malaysia] Celebrating Native Indigenous Food and Durian with Daniel Teoh, Founder of Native Discovery")
![Ep. 270 - [Malaysia] The Difference Between American and Malaysian Food Companies with Alyssa Eng, Innovation and Improvement Executive at Qra](https://static.libsyn.com/p/assets/6/f/a/8/6fa8d4936ae9ce2bd959afa2a1bf1c87/Ep_270.png "Ep. 270 - [Malaysia] The Difference Between American and Malaysian Food Companies with Alyssa Eng, Innovation and Improvement Executive at Qra")
![Ep. 269 - [Malaysia] The Struggling Reputation of Malaysian Food with Grace Huei Tan, Business Development at Oatside](https://static.libsyn.com/p/assets/b/7/3/9/b7390a11a5777757e5bbc093207a2619/Ep_259.png "Ep. 269 - [Malaysia] The Struggling Reputation of Malaysian Food with Grace Huei Tan, Business Development at Oatside")
United States
